Ethics of Advocacy Uber Case Study
This project examines whether companies should accept a reasonable level of product risk in order to maintain affordability and accessibility. Using Uber as a case study, I analyzed internal decision-making around safety features through both utilitarian and deontological frameworks. The project highlights the ethical tension between business viability and the responsibility to protect consumers.
Spring 2026
Hill Communications
Through my work at Hill Communications, Syracuse University’s student-run public relations agency, I’ve contributed to three client accounts: Annietober (Spring 2025), Princeton-Blairstown Center (Fall 2025), and ICC Food Bank (Spring 2026). Across these experiences, I developed skills in social media strategy, brand development, media outreach, and client-facing communications, working on everything from event promotion to full brand audits.
May 2025- Present
Electronic Press Kit
Developed a full electronic press kit, including a press release, key messages, bio, fact sheet, and op-ed, for a mock event titled Disconnect to Reconnect, a phone-free concert in collaboration with Madison Square Garden and Columbia Records.
December 2025
Ben & Jerry’s Research
This project combines survey research, secondary research, and social media analytics to examine how Ben & Jerry’s CSR efforts and political activism shape consumer perceptions and behavior. My team and I used SPSS, Google Trends, Brandwatch, and Excel to evaluate survey data, track social media trends, and assess brand positioning and audience segmentation. Together, these insights highlight how values-driven branding impacts trust, credibility, and engagement, while revealing the challenge of appealing to diverse audiences.
Spring 2026
Critical Media Analysis, GLP-1 Influencers
This project explores how influencers shape public perceptions of GLP-1 medications through an ethical lens. By analyzing creators like Tana Mongeau, Liv Schmidt, and Remi Bader, I applied theories such as body politics and framing to examine how media normalizes pharmaceutical weight loss. The paper highlights the broader cultural impact of influencer messaging and the responsibility that comes with shaping audience narratives
Spring 2026
Crisis Communication Strategy
With a group of four created a crisis communications strategy as Blake Lively’s public relations team during the Blake Lively and Justin Baldoni crisis
November 2025
Scroll Story
Practiced using Figma by creating a fake interactive story about Early Detection for Breast Cancer. (Written by AI)
December 2025
Apricot Lane Advertising Campaign
As a part of TNH Advertising Agency’s Greenhouse Group, myself along with seven others created an advertising campaign for a local boutique
December 2025
Interview Paper
Conducted an interview with Gary Conkling of CFM Advocates on his career in public affairs.
May 2025
Social Media Design
Using Adobe Photoshop, Illustrator and Express to create a mock social media scroll story for National Breast Cancer Awareness month.
November 2025
Innovation Paper
Created a crisis strategy for Bud Light during the Bud Light X Dylan Mulvaney Campaign
May 2025
