Grace Feldman

Syracuse, NY | LinkedIn| glfeldma@syr.edu | (203) 249‑4515

Education

B.S, Public Relations and Policy Studies with a Financial and Investor Communication Emphasis (FICE) | May 2028 | GPA: 3.81

Dean’s List (all semesters)

Relevant Coursework: Content Optimization for PR Writing, Real News, Fake News: Literacy, Social Media & Society for PR, Multimedia Storytelling, Elements of Law, Poverty Policy

Experience

The Brand Agency | PR Intern | Los Angeles, CA                                                                                                                   May 2026 - August 2026

  • Researched and curated targeted influencer and talent lists via Apollo and social media for client activations including Disney, Hulu, and Paramount's Comic-Con presence, Prime's Elle NYC premiere, and Amazon Prime's Obsessed Fest, supporting influencer marketing, gifting strategy and guest list management

  • Supported talent relations and publicity efforts by identifying and vetting celebrity and press contacts via IMDb Pro and Muck Rack, and built talent/guest face sheets to prepare accounts for high-profile activations and premieres

  • Secured 30+ earned media placements by identifying and pitching relevant journalists via Muck Rack, monitoring coverage to ensure brand messaging translated accurately across press

Milldam Public Relations | PR Intern | Remote                                                                                                                        May 2026 - August 2026

  • Supported planning and execution of a Data Center Policy Briefing event at Arup's Los Angeles office, drafting press materials including press releases, blog content, and social media coverage

  • Researched data center projects facing regulatory moratoria to build targeted media and policy pitch lists, and executed outreach supporting new business development

  • Liaised with journalists at national, trade, and regional outlets, including Slate, to advance public affairs and community relations objectives for data center clients

  • Led brand website and social media audits to identify engagement opportunities for clients

Princeton-Blairstown Center | Communications Consultant | Remote                                                                      Dec 2025 – Present

  • Managed 20+ monthly social media posts for a nonprofit organization for marginalized youth in New Jersey, leveraging platform analytics to drive a 30% increase in overall engagement in six months

  • Draft and distribute press releases, media pitches, blog articles, reports, and monthly e-newsletters supporting donor engagement and program recruitment

  • Built targeted media lists and pitched feature stories to education and regional outlets

Hill Communications (Student-run PR Firm) | Account Supervisor | Syracuse, NY                                              Jan 2025 – Present

  • Client: The Annietober365 Foundation: Serve as primary point of contact managing client relations, and direct a team of six from strategy through execution, delegating tasks, reviewing deliverables, and ensuring work meets deadlines and client goals

  • Lead event coordination and media relations for three fundraising events, securing placements in university and local media; draft and edit pitches and grow short-form video content on TikTok and Instagram

  • Client: Interfaith Community Collective (Account Associate, Spring 2026): Created social media content and conducted a comprehensive brand audit assessing messaging, digital presence, and audience engagement to inform strategic positioning recommendations

  • Client: Princeton-Blairstown Center (Account Associate, Fall 2025): Produced and edited mission-driven YouTube videos and contributed to a team impact report analyzing performance metrics and recommending strategic communication improvements

Freshman Intern                                                                                                                                                                                                                                           

  • Supported campaign execution, partner outreach, and media relations for The Annietober365 Foundation and cause-driven clients

  • Assisted with event promotion and coordination, including a fundraising “Cycle for Survivor” campaign that resulted in a sold-out event.

TNH (Student-run Advertisement Agency) | Strategist | Syracuse, NY                                                                            Aug 2025 – Present

  • Serve as strategist on a client team building advertising campaigns for The Society, a local wellness brand, conducting brand audits, SWOT analyses, and competitive research to inform positioning and campaign strategy. Organize on-campus events and advise on The Society's integration into the Syracuse University community by forging campus partnerships, and pitched campaign strategy directly to the CEO in a client-facing presentation

  • Greenhouse, First-Year Program (Fall 2025): Collaborated with a team of five on an advertising campaign for Apricot Lane Boutique, conducting a SWOT analysis, developing target personas, and coordinating outreach strategies including student surveys to assess the boutique's target audience; presented findings and recommendations to the client for implementation

Junior Executive Board - Women in Communications | PR Intern | Syracuse, NY                                                               Aug 2025-Present

  • Serve on the Junior Executive Board of a Newhouse-affiliated professional organization dedicated to uniting and empowering women, trans, and non-binary students in communications.

  • Assist with event planning, programming, and promotion to support professional development initiatives and workshops

  • Support partner communication and collaboration with campus organizations and guest speakers to expand program reach.                                  

The Up and Up | Community Ambassador| National                                                                                                                    Jan 2026-Present

  • Contribute to national Gen Z research initiatives through listening sessions and bi-monthly “Reality Check” surveys.

  • Recruit and engage 10+ student participants to expand community representation.

  • Support social media amplification and strategic discussions during Ambassador Strategy Sessions.

  • Collaborate on youth culture research projects influencing media, political, and consumer trend reporting.

Additional Roles: Waitress (The Granola Bar), Administrative Assistant (YWCA), Camp Counselor (Mohawk Day Camp).

Skills & Certifications

  • Completed Deloitte Digital Salesforce Academy (Fall 2026)

  • Adobe Creative Cloud (Premiere Pro, Photoshop, InDesign, Illustrator)

  • Canva/Figma

  • Brandwatch, Google Trends, Excel, SPSS

  • Instagram, LinkedIn, TikTok, X, YouTube, Buffer, Hootsuite

  • Asana, Slack, Google Workspace, Microsoft Office Suite, Constant Contact, Muck Rack, Apollo

  • Muck Rack Media Measurement Certified | AEO Fundamentals (HubSpot Academy)

ACTIVITIES

  • Crisis Communications Club: Develop and present crisis response plans for simulated client scenarios, applying crisis communication strategy, media relations, and reputation management to analyze real-world organizational crises

  • Delta Delta Delta : Engage in chapter philanthropy, recruitment, and community-building initiatives while collaborating with members to plan events and support fundraising efforts

  • Public Relations Student Society of America : Attend professional development workshops, networking events, and industry speaker sessions to build media relations, publicity, and strategic communications skills alongside Newhouse peers

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